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Juvenca Online Pvt. Ltd.’s LovzMe.com is a Greenfield eCommerce venture promoted by Lovable Lingerie Ltd. (LLL), India’s leading marketer of Women’s’ Innerwear. LovzMe, incorporated in the year 1987, is one of India’s leading women’s innerwear manufacturers. It's products include brassieres, panties, slips / camisoles, homewear, shapewear, foundation garments and sleepwear products. On December 26, 1995, LovzMe was licensed the brand “Lovable” from Lovable World Trading Company, USA. Subsequently, by an agreement dated December 23, 2000, LovzMe acquired the brand “Lovable” from Lovable World Trading Company, USA on an exclusive basis for the territories of India, Nepal, Sikkim and Bhutan. The innerwear products manufactured under the brand “Lovable” cater to the premium segment market in India.