In 2012, we started Urban Ladder with a vision - to make a million homes beautiful. Back then, our catalogue featured just 35 designs. Yet, when our customers shared photographs of their homes, we saw they were remarkably distinct. The same table, the same chair was used differently by different people. This told us something. People want their homes to be unique. We also realized that people are a lot happier creating things than they are buying things. We are a creative, imaginative, expressive species. And our homes are just one of the many canvases we have at our disposal.